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Search Engine Optimization (SEO)

SEO Consulting, Auditing and Implementation

SEO in 2025 is far more than keywords — it’s a holistic strategy that shapes nearly every part of your digital presence. Search engines evaluate technical performance, content quality, user experience, and trust to determine visibility.

Modern SEO emphasizes UX with fast, mobile-friendly, intuitive sites, incorporates elements of trust, authority and expertise to build credibility, and still analyzes keyword usage and inbound linking. In short, effective SEO creates a digital ecosystem where performance, design, and trust work together to drive growth.

 

Let’s take a look at our 6 phase process for be search engine results and website performance:

1. Discovery

We begin by learning about your business, industry, and goals. This includes:

  • Have a discovery meeting to gain understanding your customer base and competitors.
  • Reviewing your current website performance concerns and aspirations.
  • Set up tracking stats if needed in Google Search Console and/or your preferred Analytics program. It is important to know where you are currently at to determine where you want to go.
  • Identifying website goals and key challenges.

 

Successful SEO starts with listening. We learn your services, customers, and challenges to build strategies aligned with your goals. With 27+ years of expertise, Worth Powers crafts search solutions that reflect your brand and drive measurable growth.

2. Assessment

We perform in-depth research and audits to build the foundation for your SEO strategy. This includes:

  • Keyword analysis (high-volume, relevant, and long-tail search terms).
  • Competitor benchmarking to identify strengths and weaknesses.
  • Technical SEO auditing to optimize for best-practices and uncover hidden barriers to rankings.
  • On-Page SEO auditing to pin-point areas that content needs to improve to support keyword targets.
  • Off-SIte SEO auditing to identify optimization opportunities in digital channels like social media, business listings, or other relevant sites.
  • User Experience (UX) auditing to look at design issues or speed issues which produce sub-optimal experience for the user.

 

Next, we assess your digital presence — from keywords and competitors to off-site opportunities and technical barriers. The goal is to find improvements with the greatest impact on visibility. With hands-on SEO experience dating back to the late ’90s, Worth Powers brings a rare perspective — spotting opportunities and insights that many agencies simply miss.

3. Strategy

From our research, we craft a tailored SEO roadmap. This covers:

  • Identify the search terms most valuable to your audience and builds content designed to attract qualified traffic.
  • Technical and structural recommendations to strengthen site architecture, improve speed, and ensure mobile responsiveness.
  • Conversion-focused UX design improvements that improve messaging, refine layouts, calls-to-action, and user flows to guide visitors toward becoming leads and customers.
  • Link and profile strategy improving signals that reinforce your position in search results without employing tactics that could earn penalties.

 

SEO has no one-size-fits-all formula — every business needs a strategy shaped by its goals, audience, and market. Drawing on insights from discovery and research, we create a customized roadmap to strengthen your online presence and guide ongoing optimization. Worth Powers excels at transforming data into action, building strategies that are both tailored and designed to deliver measurable ROI.

4. Implementation

We execute the strategy with precision:

  • Optimizing on-page SEO elements (titles, meta descriptions, headers, body content, internal linking, etc.).
  • Creation and optimize content as determined by our strategy.
  • Make UX design updates as determined by our strategy.
  • Make technical improvements as determined by our strategic audits.
  • Carry out link acquisition strategy and building or optimization of digital and social profiles.

 

With strategy in place, we move into action — optimizing your site and strengthening the elements that drive performance. We create search-focused content, resolve technical issues, and recommend design improvements that boost engagement. Every update is aligned with your goals, making your site more visible in search and more effective at converting visitors into customers.

5. Analysis

We monitor and measure performance to ensure strategies deliver results:

  • Tracking rankings, traffic, conversions, and engagement.
  • Assessing technical improvements and user experience metrics such as page speeds and engagement rates.
  • Reporting insights in a clear, client-friendly way.

 

We measure results to track progress, uncover new opportunities, and look for any possible negative effects. This includes monitoring rankings, traffic, conversions, and engagement to confirm that our efforts are moving the needle. We translate these findings into clear, actionable insights and keep you informed with regular updates, ensuring full transparency and alignment at every stage.

6. Ongoing Optimization

SEO is not one-and-done — it’s a continuous process. We:

  • Monitor and analyze stats for issues that may arise or opportunities to consider.
  • Adjust strategies based on evolving algorithms, stats analysis, and competitor actions.
  • Test new opportunities for content, keywords, and technical growth.
  • Stay ahead of trends to maintain and expand search visibility.

 

SEO is an evolving process, not a one-time project. As results take shape, we continually assess what’s working, refine strategies, and test new approaches — prioritizing efforts that deliver the strongest return. By staying closely tuned to performance, Worth Powers ensures your program adapts to change and drives long-term growth.

Our SEO service is designed to be both strategic and collaborative, guiding you from discovery through research, execution, and continuous refinement. At every phase, Worth Powers pairs decades of experience with a tailored approach that reflects your unique goals and market position. The result is not just improved search visibility, but a stronger online presence that converts visitors into loyal customers.

By treating SEO as an ongoing partnership rather than a one-time project, we ensure your strategy adapts to industry shifts, capitalizes on new opportunities, and delivers a measurable return on investment. Together, we build a foundation for sustainable growth and long-term success.

Experience

SEO services for Regions Behavioral Hospital

Director of SEO/UX at Click Here Digital, a Google Premier Partner Agency

SEO for Red Six Media’s client, MobilOps, a Turner Industries software

SEO for Red Six Media’s client, Stiver Engineering

SEO services for clients of SiteTuners, a national conversion rate optimization agency

Organic Search Engine Manager at ShoppersChoice.com aka BBQ Guys

SEO services for Abraxsys Corp LCD manufacturer

SEO services as Marketing Manager for Vartech Systems LCD manufacturer

Began SEO career in 1999 with Insider Labs