About Worth Powers SEO UX CRO and Web Design

Helping businesses turn under-performing websites and fragmented digital marketing efforts into focused systems for visibility, leads and growth.

Worth has worked in website development, SEO and digital marketing since 1996, helping businesses improve how they are found, understood and converted online.

Our experience includes leading SEO and UX programs for major agencies, supporting nationally recognized automotive groups, working with large Baton Rouge companies, and developing digital strategies for healthcare, industrial, professional-services and ecommerce organizations.

Today, we work directly with businesses that need senior-level digital guidance without the layers and overhead of a large agency. We identify what is limiting performance, establish the right priorities, and help implement improvements across SEO, website content, user experience, analytics and conversion strategy.

Main Areas of Consultative Expertise and Custom Services

Website Design, Development & Maintenance

Your website should be more than an online brochure. Worth Powers builds and improves websites that are fast, search-friendly, easy to use, and designed to help generate business.

From WordPress development and redesigns to landing pages, service pages, performance fixes, and ongoing maintenance, Worth focuses on the details that make a website work: speed, structure, content, SEO, mobile usability, and clear calls-to-action.

SEO, Technical SEO & Content Strategy

Worth helps businesses improve their visibility in Google, AI-powered search results, and other discovery channels by strengthening the technical and content foundation of their websites.

This includes technical SEO audits, crawlability improvements, on-page SEO, keyword targeting, metadata, internal linking, schema markup, content planning, and service page optimization.

The goal is to help your website rank for the right searches, answer the right questions, and attract more qualified visitors.

UX, CRO & Conversion-Focused Design

Traffic is only valuable if your website helps turn visitors into leads, customers, patients, clients, or buyers. Worth improves website user experience and conversion paths by making pages clearer, easier to use, and more persuasive.

This can include better layouts, stronger calls-to-action, improved forms, clearer service messaging, trust signals, mobile improvements, and landing page optimization.

The goal is simple: help more of the right visitors take the next step.

Digital Marketing Management & Strategy

Worth creates practical digital marketing strategies that connect web design, SEO, paid search, content, analytics, and user experience into one focused plan.

Rather than chasing random tactics, he helps businesses identify where the real opportunities are, what should be prioritized, and how each part of the digital presence should support growth.

Analytics, Tracking & Customer Journey Insights

Worth helps businesses understand what users are actually doing across their website and digital marketing channels. By reviewing analytics, tracking, traffic sources, user behavior, and conversion paths, he can identify missed opportunities and areas for improvement.

The goal is to turn data into better decisions — improving search visibility, user experience, lead generation, campaign performance, and long-term growth.

Experience developed across the evolution of search engines, eCommerce, paid media, analytics, mobile technology and AI-powered discovery

Over 29 years with top agencies and companies in Baton Rouge and around the US including:

Sole designer and developer with ongoing SEO and Lead Gen for Elemental Health
Sr. Web Developer/Head of SEO at Red Six Media
- Lead developer for new M.J. Womack Construction website
- Sole developer for Turner Industries’ One Solution website
- Sole developer for new agency one-page website
- SEO services for Turner Industries, Stiver Engineering, Mactech Offshore

Webmaster, SEO, and UX Design services for Regions Behavioral Hospital

Sole web designer and developer for River City Landscaping
UX Consulting for skateboarding professional Sal Barbier
SEO services for clients of SiteTuners, a national conversion rate optimization agency
SEO services for clients of Rougarou Studios, a Baton Rouge digital marketing agency

Director of SEO/UX at Click Here Digital
- SEO/UX clients went from 70 to 170 during my tenure. Clients included Gordon Mckernan Attorney, Hendrick Automotive Group (the 6th largest US auto dealership group), Dave Smith Motors (World’s Largest Jeep Ram Dealer), Team Honda, Lexus of North Miami, Best Chevy, Lee Michaels, etc.

Experience with design/coding for all major automotive website platforms such as Dealer.com, CDK Global, DealerOn, Dealer Inspire, DealerSocket, etc.

Web UX Design, Webmaster, Paid Advertising Management, and SEO services for Abraxsys Corp LCD manufacturer

Organic Search Engine Manager/Ecommerce Category Manager at ShoppersChoice.com aka BBQ Guys

Web Design, Webmaster, Paid Advertising Management, and SEO services as Marketing Manager fort VarTech Systems LCD manufacturer

SEO Specialist and Director of Operations at InsiderLabs where we built a network of 5000 sites and receiving 500k unique organic visitors per day for our ad network

Designed and Developed the 2nd ever Louisiana Department of Insurance website in 1997

Frequently Asked Questions:

What is technical SEO?

Technical SEO is the optimization of all the various technical aspects of a website that search engines use to crawl, understand, index, and rank pages. These can include site speed, code quality, search engine crawler accessibility, site structure, internal linking, schema markup, and other technical elements that help search engines understand the priority and purpose of your pages.

Why is Worth Powers an expert in technical SEO?

Worth Powers has been on the cutting edge of web design and inbound digital marketing since 1996. Worth has developed and directed SEO strategy, UX design, content integration, data collection and analysis, and technical implementation for large ecommerce companies, top national automotive groups, leading health systems, industrial manufacturers, attorneys, local businesses, and service resellers.

What makes Worth Powers different from a typical web designer?

Worth Powers approaches web design from a broader digital marketing perspective. The goal is not just to make a website look better. The goal is to build a stronger business asset.

That means every project considers design, SEO, user experience, content structure, technical performance, analytics, and conversion paths. The result is a website built to help people find the business, understand the offer, trust the company, and take action.

Does Worth Powers provide website audits?

Yes. Worth Powers can review a website for SEO, user experience, technical performance, content quality, page structure, mobile usability, conversion issues, analytics setup, and local search opportunities.

A website audit can help identify what is working, what is holding the site back, and what should be prioritized first.

Why should I hire Worth Powers instead of a larger agency?

A larger agency may have multiple departments, account managers, designers, developers, and SEO specialists involved in a project. Worth Powers offers a more direct working relationship with an experienced web design and SEO professional.

Clients work with someone who understands strategy, design, SEO, analytics, user experience, and implementation. That can make the process more efficient, more practical, and more focused on business results.