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About Worth Powers SEO UX CRO and Web Design

Full-Stack Marketing Strategy and Technology, SEO, UX, CRO, Analytics and Site Development based in Baton Rouge, LA

Worth Powers has been on the cutting edge of web design and inbound digital marketing since 1996. His innovations in domain mining in the early 2000’s changed the SEO landscape to this day. Worth has developed and directed SEO strategy, Website & UX design, content integration, Paid Search, Display Advertising, Social Media, Streaming Media, data-collection/analysis and technical implementation for large eCommerce companies, top national automotive groups, leading health systems, industrial manufacturers, local businesses and service resellers.

For 27+ years, Worth has worked with high growth companies for lengthy ventures translating business goals into digital marketing objectives, leveraging customer and market insight to identify opportunity, and leveraging 27 years experience to build strategic plans that drive digital marketing operations, execution, capability and resource alignment. He has personally seen the emergence of all modern mainstream digital marketing technologies and is an expert at navigating the complexity of an overlapping yet fragmented digital marketing landscape.

WP's main areas of consultative expertise and custom services are:

Website Design, Maintenance and Development – Design, maintain and/or improve a fast loading, search crawler optimized website with relevant quality content and facilitate exposure to relevant content, merchandise or CTA.

Technical SEO, On-Page SEO and Content Marketing – Diagnose back-end page errors, improve your site’s SEO and overall technical health, develop creative SEO and content strategies to outrank your competitors.

UX Design / CRO – Understand and improve digital channel user experience, behaviors and conversions through enticing, functional design. Improvements typically target increasing goal funnel efficiency, utilizing known best practices, or more effective merchandising through content relevancy, personalization and automation.

Digital Marketing –  Craft strategic road maps tailored to client objectives and audience preferences, leveraging his adeptness in trend analysis and user behavior. Worth’s experience in Paid Search, fortified by a keen eye for optimization and adaptability, ensures clients navigate the digital landscape with efficiency, driving tangible results and sustained growth.

Customer Journey Analytics – Collect and analyse data metrics to uncover opportunities, problems, threats or successes in the digital buying journey, and build data-driven strategies that increase revenue and retention.

WP has been on the forefront of all web design and marketing innovations since their inception

WP has worked for over 27 years with top agencies and companies in Baton Rouge and around the US including:

  • UX Consulting for skateboarding professional Sal Barbier

  • SEO services for clients of SiteTuners, a national conversion rate optimization agency

  • SEO services for clients of Rougarou Studios, a Baton Rouge digital marketing agency

  • Director of SEO/UX at Click Here Digital

    • SEO/UX clients went from 70 to 170 during my tenure. Clients included Gordon Mckernan Attorney, Hendrick Automotive Group (the 6th largest US auto dealership group), Dave Smith Motors (World’s Largest Jeep Ram Dealer), Team Honda, Lexus of North Miami, Best Chevy, Lee Michaels, etc.

  • Experience with design/coding for all major automotive website platforms such as Dealer.com, CDK Global, DealerOn, Dealer Inspire, DealerSocket, etc.

  • Web UX Design, Webmaster, Paid Advertising Management, and SEO services for Abraxsys Corp LCD manufacturer

  • Organic Search Engine Manager/Ecommerce Category Manager at ShoppersChoice.com aka BBQ Guys

  • Web Design, Webmaster, Paid Advertising Management, and SEO services as Marketing Manager fort VarTech Systems LCD manufacturer

  • SEO Specialist and Director of Operations at InsiderLabs where we built a network of 5000 sites and receiving 500k unique organic visitors per day for our ad network

  • Designed and Developed the 2nd ever Louisiana Department of Insurance website in 1997

Frequently Asked Questions:
What is technical SEO?
Technical SEO is the optimization of all the various technical aspects of a website that the search engines use as factors in ranking. These include site speed, site behavior/conversion metrics, code compatibility, search engine crawler accessibility,structuring your site to show the search engines the priority of your pages, and schema implementations which allow for extra features such as this FAQ snippet you are reading.

Why is Worth Powers an expert in technical SEO?
Worth Powers has been on the cutting edge of web design and inbound digital marketing since 1996. Worth has developed and directed SEO strategy, UX design, content integration, data-collection/analysis and technical implementation for large ecommerce companies, top national automotive groups, leading health systems, industrial manufacturers, attorneys, local businesses and service resellers.