Consulting and Audits

Modern search engines take into account not only content and inbound links but also user experience, code validity, site speed, user behaviors, and just about anything else you can think of that has to do with creating a quality website. An SEO audit should never leave out website performance, website responsiveness, user driven data analysis, or technical quality.

An SEO/Website Performance audit is a comprehensive review aimed at improving various website elements such as content optimization, user experience, funnel improvements for higher conversion rates, site structure, and technical aspects. The purpose of the audit is to uncover any issues hindering the website’s performance for visitors and search engines. Once completed, Worth Powers will provide a list of actionable insights and consulting to help plan and implement the recommended changes.

What Is SEO Consulting and Auditing?

An SEO /Website Performance Audit is a comprehensive report that evaluates your website’s performance and identifies key areas for improvement to enhance search engine rankings. Our audits offer insights and actionable suggestions to optimize your site for higher rankings and better user experience. It’s the best way to uncover opportunities to improve your online presence.

SEO consulting focuses on helping companies revamp and enhance their web positioning. During an audit, our consultants identify areas for improvement and create a tailored plan to address them. Your unique business goals are always considered to ensure that recommendations are relevant to your target audience and industry.

Why Is SEO / Site Performance Important?

SEO stands out as one of the most effective digital marketing channels due to its higher return on investment (ROI) and long-lasting results. Unlike paid advertising, SEO continues to attract organic traffic without ongoing costs. It enhances credibility and visibility by ranking high on search engine results pages (SERPs). SEO drives highly targeted traffic by optimizing for specific keywords, increasing conversion rates.

It is also cost-effective in the long run and improves user experience by prioritizing user-friendly, fast, and mobile-optimized websites. SEO provides a significant competitive advantage and valuable data insights, informing broader marketing strategies. For local businesses, local SEO drives targeted local traffic, boosting local brand awareness. Additionally, SEO integrates well with other digital marketing channels like content marketing, social media, and email marketing, creating a cohesive and effective overall strategy. In summary, SEO offers sustainable, high-ROI results and a significant edge over competitors.

What to Expect from an SEO / Website Performance Audit

A completed SEO audit provides essential data and actionable recommendations to enhance your website. This might include optimizing SEO related “tags”, creating targeted content, adding schema, changing some design elements fort better user experience, reorganizing site structure, suggestions for improving site speed,  implementing redirects, and more. These improvements can help eliminate issues, boost your search engine rankings, and increase your lead generation.

Basics of an SEO / Performance Audit

The starting point of an SEO audit can vary based on your website. Typically, we begin by running a keyword report to assess your current rankings. We then analyze traffic and conversions through Google Analytics. Subsequently, we use Google Search Console and similar tools for a deeper site analysis.

With all the essential data compiled, our consultants evaluate your site’s adherence to SEO best practices, content quality, and web design. We then present our findings and recommend an effective course of action.

A dedicated SEO campaign can show progress within a few months, with significant improvements often seen within 3-6 months. Continuous SEO efforts and web development are highly recommended for sustained growth.

Pre/Post Website Launch Auditing

Many businesses encounter SEO issues post-website launch due to inexperienced designers or developers. Problems such as 404 errors, broken redirects, and missing metadata can severely impact traffic. Worth Powers SEO can evaluate your site before or after launch to ensure all SEO aspects are properly addressed. 

What You Get with Our Auditing and Consulting Services

In addition to the above, our SEO & Website Performance auditing services includes:

• Technical Inspection: Examining your website’s technical structure for user experience and analytics improvements.
• Content Strategy Recommendations: Identifying opportunities for better keyword positioning, new landing pages, and content expansion.
• Google Analytics and Search Console Audit: Using these tools to gain deeper insights and make strategic adjustments.