Worth Powers has been on the cutting edge of web design and inbound digital marketing since 1996. His innovations in domain mining in the early 2000's changed the SEO landscape to this day. Worth has developed and directed SEO strategy, UX design, content integration, data-collection/analysis and technical implementation for large ecommerce companies, top national automotive groups, leading health systems, industrial manufacturers, local businesses and service resellers.
For 25+ years, Worth has worked with high growth companies for lengthy ventures translating business goals into digital marketing objectives, leveraging customer and market insight to identify opportunity, and leveraging 20 years experience to build strategic plans that drive digital marketing operations, execution, capability and resource alignment. He has personally seen the emergence of all modern mainstream digital marketing technologies and is an expert at navigating the complexity of an overlapping yet fragmented digital marketing landscape.
Worth's main areas of consultative expertise and custom services are:
Customer Journey Analytics - Collect and analyse data metrics to uncover opportunities, problems, threats or successes in the digital buying journey, and build data-driven strategies that increase revenue and retention.
Website Design, Maintenance and Development - Design, maintain and/or improve a fast loading, search crawler optimized website with relevant quality content and facilitate exposure to relevant content, merchandise or CTA.
Technical SEO, On-Page SEO and Content Marketing - Diagnose backend page errors, improve your site's SEO and overall technical health, develop creative SEO and content strategies to outrank your competitors.
UX Design / CRO - Understand and improve digital channel user experience, behaviors and conversions through enticing, funtional design. Improvements typically target increasing goal funnel efficiency, utilizing known best practices, or more effective merchandising through content relevancy, personalization and automation.