Worth Powers
Full-Stack Marketing Strategy and Technology, SEO, UX, CRO, Analytics and Site Development based in Baton Rouge, LA
Contact Worth by filling out our secure contact form or emailing worthpowers@gmail.com or call 225-800-7383 for consulting, marketing, web development or SEO/website performance services.
Worth Powers has been on the cutting edge of web design and inbound digital marketing since 1996. His innovations in domain mining in the early 2000's changed the SEO landscape to this day. Worth has developed and directed SEO strategy, UX design, content integration, data-collection/analysis and technical implementation for large ecommerce companies, top national automotive groups, leading health systems, industrial manufacturers, local businesses and service resellers.
For 25+ years, Worth has worked with high growth companies for lengthy ventures translating business goals into digital marketing objectives, leveraging customer and market insight to identify opportunity, and leveraging 20 years experience to build strategic plans that drive digital marketing operations, execution, capability and resource alignment. He has personally seen the emergence of all modern mainstream digital marketing technologies and is an expert at navigating the complexity of an overlapping yet fragmented digital marketing landscape.
Worth's main areas of consultative expertise and custom services are:
Customer Journey Analytics - Collect and analyse data metrics to uncover opportunities, problems, threats or successes in the digital buying journey, and build data-driven strategies that increase revenue and retention.
Website Design, Maintenance and Development - Design, maintain and/or improve a fast loading, search crawler optimized website with relevant quality content and facilitate exposure to relevant content, merchandise or CTA.
Technical SEO, On-Page SEO and Content Marketing - Diagnose backend page errors, improve your site's SEO and overall technical health, develop creative SEO and content strategies to outrank your competitors.
UX Design / CRO - Understand and improve digital channel user experience, behaviors and conversions through enticing, funtional design. Improvements typically target increasing goal funnel efficiency, utilizing known best practices, or more effective merchandising through content relevancy, personalization and automation.
Positions Held
-
Company Name Red Six Media
Sr. Web Developer / Head of SEO
Built highly customized websites in the Wordpress environment. Responsible for all SEO strategy and non-creative deliverables. set-up and analyze website data collection and analytics for SEO and SEM. Managed all hosting, site maintenance, plugins, tag managers, password manager, and any web/SEO related software.
Web Development clients included Turner Industries, MJ Womack Construction, and Regions Behavioral Hospitial.
SEO clients included MobilOps by Turner Industries, Stiver Engineering, and Mactech Industrial Tools. -
Company Name Click Here Digital
Director of SEO
Director of Technical SEOClick Here Digital, a Google Premier Plus Partner, is one of the leading digital marketing firms in the nation specializing in automotive paid and inbound marketing. Worth developed department wide strategy and oversaw department fulfillment efforts towards organic search engine traffic generation, UX/UI design, and conversion optimization. Click Here experienced explosive growth of around 40% based mostly on reputation during my tenure as SEO Director.
SEO clients included Gordon Mckernan Attorney, Hendrick Automotive Group, Dave Smith Motors, Team Honda, Lexus of North Miami, Best Chevy, Lee Michaels, etc. -
Company Name ShoppersChoice.com / BBQ Guys
Organic Search Engine Manager
Ecommerce Category ManagerIn 2011, ShoppersChoice.com was a $20 million plus revenue a year online retail store specializing in BBQ related products. They are currently over $80 million a year in online.
As Organic Search Engine Manager I developed network-wide strategies for increasing overall organic search rankings. Was responsible for report creation for search engine metrics and aligning goals/strategies to key performance indicators.
- VT
Company Name VarTech Systems Inc.
Marketing Manager
Responsible for generating leads through search engine optimization, site content, UX/UI design, email marketing, press releases, marketing collateral design, and all website design and graphics.
My initiatives Increased leads by 600% due to increased usability in design, a better call to action strategy, and an increased volume of well-targeted traffic through higher search engine rankings.
- IL
Company Name InsiderLabs
Director of Operations
I started as an SEO tech in 1999 with a web design background. I discovered how to mine expired domains for link popularity in bulk and exposed the biggest loop hope in Google algorithm history. We built a private network of over 5000 sites that would yield 500k unique visitors a day from Google organic results to our PPC search results pages. Soon after, the registrars started auctioning highly linked expired domains and ICANN initiated the Redemption Period for expired domains.