(225) 361-5942
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(225) 361-5942

Digital Channel Consulting Services

Consulting for Website Marketing Effectiveness

Worth has designed, developed, optimized and maintained 100's of website's in every major vertical since 1996. Our priority is always a faster, search engine optimized website with relevant quality content for maximum exposure to relevant content, merchandise and calls to action.

Leverage Worth's 20+ years experience in all things SEO to help diagnose backend SEO and code issues, improve on-page SEO, schema and overall technical health, and develop creative off-page SEO content strategies to outrank competitors.

Worth is an expert in capturing customer journey analytics data, analyzation, and strategy. We will collect and analyze data to uncover opportunities, problems, threats or successes in the digital buying journey, and build strategies that increase revenue and retention.

Work with a seasoned professional who understands the importance of maximizing your pitch to convert sales or leads at the highest rates. A 2017 Akamai study shows that every 100-millisecond delay in website load time can hurt conversion rates by 7%. That's so much more important to address than getting that monthly blog post. We can improve digital channel user experience through higher goal funnel efficiency, best practices utilization, content relevancy, personalization, automation, etc..

Website Optimization Consultation Areas

Website and User Exerience (UX) Design

  • User Experience (UX) Best Practices for Conversions
  • Site Architecture for User Experience and SEO potential
  • Core Design Principles for Conversions
  • Mobile Responsive Re-Design
  • Full Website Design

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Site Speed, Backend Code and Technical SEO

  • Full Site Speed Audit for Optimizations
  • Search Engine Crawler Accessibility and Optimization
  • HTML and Script Compatibility
  • Web Content Accessibility Guidelines Level 1(A), 2(AA), and 3(AAA) Conformance Consultation
  • See our mobile speed score on Google Page Speed Insights

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Content Marketing and SEO Keyword Optimization

  • In-Depth Keyword Research
  • Competitive Keyword Gap Analysis Research
  • SEO Tags Optimization (title, description, h1, etc..)
  • Production Process and Inbound Link Generation
  • Local Maps Listing Analysis for Optimization and Rankings
  • Copywriting, Graphic Design and Video Content Creation

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Analytics Analysis for Conversion Rate Optimization

  • Google Tag Manager Utilization
  • SEO Key Performance Indicators
  • User Experience Behavior Metrics Analysis
  • Custom Call to Action Events and Goals Set Up
  • KPI Dashboard Set-Up

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Paid Search and Off-Site Marketing

Paid AdWords Search Campaign

  • Determine Click to Conversion Valuation per Ad Group
  • Website Optimization for Keyword to Page AdWords Quality Rating which is a factor in your Cost Per Click (CPC)
  • Bounce Rate / Keyword to Page Relevancy Inspection (to trim budget fat and lower the CPC per keyword)
  • Paid Traffic Analytics Benchmarking, Analysis, and Follow Up

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Business Listings and Social Media Presence

  • Audit and Roadmap for Key Influencers starting with Google My Business
  • Audit and Roadmap for Social Media Channels starting with Facebook and Linkedin
  • Analysis of Content Integration Opportunities in Influencer and Social Media Properties
  • Site Structured Data (aka Schema) Analysis for Rich Snippets Potential

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Common Specialty Technical Marketing Custom Services:

Website Migrations, Domain Switching and/or HTTPS Implementation Consultation - Let us oversee and run checks for successful domain setups, website migrations, and https website encrytion implementation which can certainly effect your SEO and UX if not done properly.

Local Maps Listing Analysis for Optimization and Rankings  - Available Influencer channel and client website optimizations for targeting local traffic and local maps listings.

Website Marketing Automation - Conditions based on-site advertising

Personalized Content - Conditions and identifier based content or advertising

Vertical Vendor Platform Website Design and Functionality Enhancement - extend vertical specific platform website capabilities through scripting

Mobile Friendly Website Conversion - Convert Website to Mobile Friendly Design

A/B Testing Set-Ups and Tracking -No one knows your business like you do and you want to experiment. We've been at this since the 90's so it might be advantageous to hire us to handle the strategic implementation so your resulting data will solid.

Web Content Accessibility Guidelines Conformance - Level 1(A), 2(AA), and 3(AAA) Conformance Roadmap and Implementation

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